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First, what is social media marketing? Social media marketing is the process of advertising your website or business with the aid of social media channels; it is a very powerful strategy that will get you inbound links, attention, mindshare and massive amounts of traffic. If you think this marketing system is expensive, think again. Costs are minimal to nil—if you do it yourself.
In addition, you get:
- Natural as opposed to paid links which gets less weight from search engines;
- Advertising that complements rather than clashes with your other marketing efforts;
- The cool factor, not the boring corporate image;
- High returns for low cost;
- Higher search engine placements.
Quite a deal, if you ask me.
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