Every PC company like IBM, HP, Acer and Dell has an entry-level system. These systems are normally positioned in the lowest rung of the ladder in terms of cost and, as a result, features. The idea is to build a low cost system in order to lower the consumer’s barrier of entry to a company’s product line.
Like the others, Apple also needs to have, and in fact has, an entry-level system. Currently, it is the Mac Mini. However, I would venture to say that in the case of Apple, the Mac Mini is an unsuitable choice for their entry-level system.
Sure, the Mac Mini is the cheapest system Apple can make which would allow new users to see for themselves what the Apple camp looks like and which would hopefully win them over. On the surface, that seems reasonable enough but looking closely, it is flawed.
The Mac Mini does not really allow users to experience what it feels to own a Mac which is more than simply running MacOS X. A big part of it is the pride of owning something beautiful sitting atop your desk and feeling the elegantly designed keyboard and mouse.
Picture this: I have a PC system. I interface with it using a generic keyboard, a generic mouse and a boring LCD. The ugly gray box of a CPU case is hidden somewhere under my desk or my computer table.
I hear all about the elegance and ease of use of the Mac and decide to try it. I go for the entry-level Mac Mini, of course, as I’m not sure if I’m going to stick with a totally different system which runs a totally different set of software. I then integrate it with my current setup by replacing my old CPU box. I would probably put it in the same place where my old gray box had been or maybe behind the LCD so as not to clutter my workspace.
Sure enough, when I boot it up, I am greeted with OS X instead of Windows. Then, I start to use it with the same mushy keyboard and stare at the same old boring monitor. By the way, the mouse still skips. I still interface with the same three out of four components.
The difference is just one component—and a small one at that. Moreover,the replaced component had not even been much visible to me anyway since it had been hiding under my desk. So, practically nothing really changed aside from the new OS and the fact that I cannot run my old programs. But a well designed OS, such as OS X, is not supposed to get in the way between you and your applications; so I don’t notice the OS too much either except during booting up.
Now answer this: Had the Mac Mini given me a reasonably Mac-like experience like it should have?
You can say that I could buy Apple components to go with my Mac Mini, but since Apple does not have entry-level monitors, I would end up just slightly less than the next higher level system. Not very good for an entry-level.
Apple themselves had been emphasizing that they are a hardware company, not a software company and their choice of an entry-level system should reflect that. The current one does not. The statement it makes goes something like: “Our new product is Mac OS X Leopard. You can try it using your current setup if you just buy this neat add-on to your system—the Mac Mini.” It would seem like the Mac Mini is just there so that you can try the MacOS X. Definitely not the message they want to impart.
If that is all their entry-level system can do, how could they compete with the currently popular practice of installing a legal copy of OS X in a regular PC? (Yes, it’s doable, though somewhat within a legally gray area; and the procedure is floating around the Net for a while now.)
I believe they got it right in the past when their entry-level system was the eMac—and the iMac before it (not the current iMac). Those systems are full-on Apple systems that give you a more complete Apple experience at a low price.
Apple should discontinue further production of the Mac Mini and should instead build a system similar in concept to the eMac and the iMac before it.