Businesses need to reach out to their markets specially in these rough times. However, they need to do so in a cost effective manner because it would be ironic to do otherwise.
One of the ways to do that is through cyberspace. By using the Web, businesses can reach the most number of audience.
Online advertising is cheaper than traditional real world advertising. They also reach a wider audience. But an even cheaper way is to make an incremental design update on your own website.
It does not need to be a complete overhaul. Just a small, visible eye candy update to freshen things up a bit. The keyword, of course, is incremental. Meaning, the change is not random but is designed to be part of a much bigger design and can also stand alone by itself. You can also call it Design by Installment.
This is done all the time in the desktop applications world. Companies release software and periodically issue updates or service packs.
Using this strategy, you can break down the cost of a thorough Web design update by spreading the implementation over a period of time. But for this to work, the overall design must be designed to be modular.
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